The Coca-Cola Company and Emeco have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair” debuts this week at the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world held here on April 14-19.

“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans.”

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